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Event Details
Elonide Semmes of Right Hat will provide a comprehensive overview of best practices to follow and pitfalls to avoid when dealing with marketing research initiatives. Joining Elonide will be a representative from Acritas.
Acritas provides unique feedback from the largest and most influential buyers of legal services in the world, enabling law firms to obtain an accurate picture of the latest market trends and how the buyers perceive their firm versus the competition.
Program Summary
By attending this program, attendees will understand:
- Benefit of independent, blind primary research.
- The difference between focus groups and in-depth interviews. When to use each?
- How market research can be used to better understand shifts in buyer values in order to develop tactical marketing strategies.
- How research can be used to convince lawyers to change direction.
- How research can be used to refine your competitive intelligence program.
- How research can be used as part of business development training.
October Sponsor:
Vineyard Vines custom ties, tote bags, and scarves are perfect for employee/client gifting and corporate events! Just send us your company’s logo, and let the designing begin!
For more information, please email: custom@vineyardvines.com
When & Where
Edwards Angell Palmer & Dodge
111 Hungtington Avenue
,
MA
Wednesday, October 13, 2010 from 12:00 PM to 2:00 PM (ET)
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